Press Release

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Press Release

EMBARGO DATE: January 29, 2007

PRESS RELEASE Nicoli's Nibbles

For immediate release

The Jerky Guy® All Natural Gourmet Beef Jerky Expands Scope of Meat Snack Industry to Health Conscious Consumers

Seattle, WA, January 29, 2007 – Nicoli’s Nibbles and Wild West Snacks announce the immediate availability of The Jerky Guy® gourmet beef jerky. The Jerky Guy® beef jerky is unique in that it combines the use of all natural ingredients with a superior curing and cutting process to create a tender, flavorful and healthy meat snack. Unlike other jerkies, The Jerky Guy® uses no artificial preservatives. It is completely free of ingredients like monosodium glutamate and sodium nitrate.

When retailers and their customers care about quality and taste The Jerky Guy® is the beef jerky they choose. “Mel Cotton’s has provided only the highest quality sporting equipment for over 60 years. We have been looking for a high caliber beef jerky for our discerning customers for some time now. When we tasted The Jerky Guy® and read the ingredients we knew our search was over,” stated Brian Dallas, store manager at Mel Cotton’s Sporting Goods store in San Jose, CA.

The Jerky Guy® is poised to become a serious player in the meat snack industry. With superior packaging, attention to gourmet ingredients, focus on the health conscience consumer, and strategic business relationships, The Jerky Guy® offers distributors and retailers a winning business proposition.

“We are excited about what The Jerky Guy® represents for our business partners,” stated Anthony Nicoli, Vice President of Marketing of Nicoli’s Nibbles. “The Jerky Guy® enables them to serve a whole new class of health and quality conscious consumers, previously inaccessible to them.”

“Meat snacks are a significant and growing business opportunity,” stated Carl DeSalvo, Vice President of Sales at Wild West Snacks. “It is the fastest growing segment of the salty snack food industry. Many retailers and distributors have yet to exploit the potential of gourmet jerky. The Jerky Guy® allows them to serve this market with a premium, high value product offering.”

The Jerky Guy® beef jerky is available in three flavors: Black Pepper, Teriyaki and Helluvapeño®. Manufacturer’s suggested retail pricing starts at $5.99 for a 3.5 ounce bag.

Wild West Snacks and Nicoli’s Nibbles are exclusive distributors of The Jerky Guy® beef jerky. Nicoli’s Nibbles manages distribution in the Northwest, and Wild West Snacks manages distribution in California. The Jerky Guy® all natural, gourmet beef jerky is meeting strong acceptance, with distributors and retail outlets expanding rapidly in California and the Pacific Northwest. Nicoli’s Nibbles and Wild West Snacks currently seek distributors across North America to serve gourmet and natural food stores, sporting goods stores and sport/event arenas.

Nicoli’s Nibbles

32070 Willamette Way East

Wilsonville, OR 97070

503-869-6280

nicolis.nibbles@gmail.com

www.wildwestsnacks.com/NicolisNibbles.htm

Wild West Snacks

1400 Coleman Avenue Suite E28

Santa Clara, CA

408-348-5478

sales@wildwestsnacks.com

www.wildwestsnacks.com